Senior Manager Content Strategy

Job description

Staples is business to business. You’re what binds us together. Our merchandising team aims to deliver the best value and selection to our customers through products, services and solutions all centered around our customers’ needs. We are driven by customer insights and analytics to bring products and solutions to market seamlessly. We’re inclusive, well-rounded professionals who have deep experience in buying, selling, negotiating, operations, design, innovation, finance and more. What you will be doing: - Lead, develop, and manage content strategy that supports and extends business objectives, driving both short-term wins and long-term growth. - Challenge associates to become recognized leaders in online content for Staples websites, utilizing cutting-edge technologies and innovative approaches. - Analyze user behavior to evaluate and prioritize future content investments, ensuring our customers find what they need with ease. - Write, structure, and enforce style guides that showcase product benefits and set the tone for consistent, engaging content across product categories. - Partner directly with vendors to develop and maintain Staples content guidelines, identifying opportuni...