Digital Marketing Specialist
Alfa Laval · Richmond, Virginia, US
Every day, we get opportunities to make a positive impact – on our colleagues, partners, customers and society. Together, we’re pioneering the solutions of t...
Job description
Every day, we get opportunities to make a positive impact – on our colleagues, partners, customers and society. Together, we’re pioneering the solutions of the future and unlocking the full potential of precious resources. Trusted to act on initiative, we challenge conventional thinking to develop world-leading technologies that inspire progress in vital areas, including energy, food, water and shipping. As we push forward, the innovative, open spirit that fuels our 140-year-old start-up culture and rapid growth also drives our personal growth. So, as we shape a more resourceful, less wasteful world, we build our careers too. About the job: As an integral member of our team, you’ll play a pivotal role in elevating our digital marketing assets, workflows, and optimization. Areas of focus include email marketing, graphic design, SEO, paid ad management, and analytics. As a part of the team, you will: Perform the setup, implementation, and maintenance of marketing automation workflows to nurture leads and drive conversions. Monitor and optimize automated campaigns to ensure optimal performance, troubleshoot issues, and suggest improvements based on data analysis. Collaborate with web...