Vice President, Marketing

Job description

Position Summary: Partners with Marketing leadership to develop and execute strategies that drive membership growth and retention, and overall enterprise expansion. It oversees multi-channel campaigns, brand positioning, community outreach, and partnerships with providers, health plans, and brokers to strengthen market presence and patient engagement. With a focus on the Medicare line of business, the position also ensures regulatory compliance, aligns marketing with operational and clinical goals, and leads the marketing team’s performance and development. Essential Duties and Responsibilities include the following: - Collaborate with executive leadership to develop and execute marketing strategies that support enterprise growth, with a focus on Medicare membership acquisition and retention across the medical groups’ footprint. - Partner in the development and refinement of the organization’s brand and creative strategy to ensure consistent, compelling positioning that differentiates the medical groups in local markets and supports long-term growth objectives. - Oversee targeted marketing tactics and campaigns at the provider, IPA, and regional level in close partnership with Netw...