Category Manager

Job description

At Primo, the Category Managers sits at the centre of commercial decision-making—connecting Sales, Marketing, and our retail partners to drive category growth and deliver meaningful results. This role will see you take ownership of emerging and high-growth categories, translating innovation into impactful, customer-facing plans. You’ll use data and insights to shape strategy, build compelling selling stories and influence outcomes with key stakeholders—both internally and externally. It’s a fantastic opportunity for a commercially minded professional looking to step into a broad, high-impact role where you can truly make your mark and accelerate your FMCG career. Key Responsibilities: - Develop and execute insight-led category strategies aligned with business objectives - Translate innovation pipelines into compelling customer plans and selling stories - Analyse market trends, shopper behaviour, and sales/data insights to inform decisions - Lead retailer category reviews and deliver impactful presentations - Optimise assortment, pricing, and promotional strategies to maximise performance - Act as a key link between Sales and Marketing to align priorities and execution - Partner clo...