Sr. Manager, Lifecycle Marketing

Job description

The Senior Manager, Lifecycle Marketing oversees the lifecycle marketing strategy for the entire customer journey—from nurturing net new prospects through trial conversion, onboarding, retention, upsell, and cross-sell. This role is accountable for driving measurable revenue impact across each stage of the funnel and ensuring lifecycle marketing is a strategic growth lever for the business. They understand how their work impacts the entire customer experience and financial health of the business. This leader oversees three individual contributors and is an experienced people manager who excels at coaching, developing, and retaining top talent in a high-growth organization. As a player-coach, they set a clear vision for the function while remaining close enough to the work to guide execution, unblock challenges, conduct QA, and elevate the team’s technical and strategic capabilities. They thrive in highly cross-functional environments, building trust and influence across teams to move complex initiatives forward. The Senior Manager, Lifecycle Marketing deeply understands lifecycle metrics across the funnel and uses quantitative and qualitative insights to shape strategy, prioritize...