Ford Pro Cross Vehicle Brand Analyst

Job description

As a Ford Pro Cross-Vehicle Brand Analyst , you will accelerate business growth by synchronizing brand marketing strategies and communications across critical workstreams. By translating field intelligence and market data into actionable insights, you will identify opportunities, lead cross-functional solutions, and measure performance against strategic objectives. Serving as a strategic liaison between the Ford Pro Brand team and Go-To-Market (GTM) internal partners, you will ensure all stakeholders have real-time visibility into commercial incentives and evolving brand priorities. What you'll do... Streamline GTM Activation: Coordinate the communication of commercial incentives to internal GTM partners to ensure seamless execution across all sales channels. Synthesize Field Intelligence: Establish a regular cadence for gathering field feedback; distill these insights into actionable reports for internal teams to address market needs. Maintain Incentive Transparency: Publish and manage incentive summaries for dealers and field teams to ensure accurate, real-time visibility into commercial incentives. Align Brand Priorities: Collaborate with Brand Managers to define cross-vehicle p...