Director of Marketing

Job description

Hershey Entertainment & Resorts Company (HE&R) is an award-winning entertainment & hospitality organization with properties including: Hersheypark, The Hotel Hershey, Hershey Lodge, Giant Center, Restaurants, and more. Our team members share a common goal of upholding the legacy of our founder, Milton S. Hershey, while striving to live by our company's Core Values: Devoted to the Legacy, Selfless Spirit of Service, Team Focused, and Respectful of Others. Hershey Entertainment & Resorts is committed to cultivating diversity, equity, and inclusion in our workforce, marketplace, and community, and is proud to help fulfill the dream of our founder by providing value to Milton Hershey School. The Director of Marketing serves as a vital partner, leading the overarching messaging strategy across all mediums (owned and paid) for the HE&R portfolio, with Hersheypark as the primary driver, along with the Resort properties. This role specifically leads the Marketing Management arm; acting as the ultimate strategic filter and hub that provides messaging direction, timing, and cadence to partner marketing disciplines. The Director will shape go-to-market marketing campaigns, ensure messaging hi...