VP of Client Marketing
TopDog Law · US
The Opportunity: Join TopDog Law and Build Something Meaningful This role is an opportunity to: - Join a rapidly growing national firm at a formative stage -...
Job description
The Opportunity: Join TopDog Law and Build Something Meaningful This role is an opportunity to: We are looking for people who don’t just want a job, they want purpose and impact. - Join a rapidly growing national firm at a formative stage - Make a visible, measurable impact on a rapidly growing business - Grow your skills, responsibility, and influence as the firm scales - Work alongside high-caliber, mission-driven teammates who care deeply about doing great work What You’ll Do: In this role, you will be responsible for: Client Lifecycle Marketing Build the referral flywheel and the communication engine that keeps clients engaged from case sign through years after settlement. You will hire a lifecycle marketing manager (ops focus) to execute beneath you. - Build and own the referral ask workflow at settlement: scripted, logged, incentivized, and tracked. Every settled case gets a documented referral ask. - Design and execute post-settlement email and SMS campaigns (30, 90, 365-day touchpoints) and build the settled client database from scratch. - Design in-case milestone communications (welcome sequences, stage updates, monthly check-ins) in partnership with the COO. Inbound repli...