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Senior Manager, Communications Strategy - Temp

LEGO Group · Boston, Massachusetts, US

Job Description Are you the master builder who can help us plan exciting integrated communications experiences using everything LEGO has to play with? This r...

Job description

Job Description Are you the master builder who can help us plan exciting integrated communications experiences using everything LEGO has to play with? This role is a 6-month temporary role. We’re looking for an experienced strategist who knows their owned from their earned, who dreams in consumer journeys, who gets as excited about a communications planning process as they do about big bold brave ideas. The LEGO Agency is responsible for designing and building integrated comms experiences across all touchpoints: owned, earned, shared and paid, and we’re looking for someone to join the team who can help us create the most engaging and effective strategies for kids, adults and brands. Core responsibilities: Bring big ideas to life across our ecosystem in both campaign periods and across the year, through clear, compelling and connected user journeys across multiple touchpoints Combine creativity and effectiveness through strong understanding of audiences, touchpoints and media thinking Apply your understanding of how brands grow, and how effective comms create impact and drive results Use data and research to inform your approach, whilst being open to creative innovation and explorat...