Digital Marketing Strategist, Smeal College of Business

Job description

APPLICATION INSTRUCTIONS: CURRENT PENN STATE EMPLOYEE (faculty, staff, technical service, or student), please login to Workday to complete the internal application process . Please do not apply here, apply internally through Workday. CURRENT PENN STATE STUDENT (not employed previously at the university) and seeking employment with Penn State, please login to Workday to complete the student application process. Please do not apply here, apply internally through Workday. If you are NOT a current employee or student, please click “Apply” and complete the application process for external applicants . Approval of remote and hybrid work is not guaranteed regardless of work location. For additional information on remote work at Penn State, see Notice to Out of State Applicants . ​ POSITION SPECIFICS ​: Penn State Smeal College of Business is bringing key strategic agency functions in-house to drive greater agility and performance. We are seeking a Digital Marketing Strategist to replace the agency’s strategic oversight by converting enrollment goals into paid media direction, remarketing frameworks, and high-conversion landing page strategies. This role architects the paid media strategy...