Senior Digital Marketing Specialist (Eastern/Central located)

Job description

Overview The Senior Digital Marketing Specialist (Level 4) leads strategy, execution, and optimization of integrated, full-funnel digital marketing programs across paid media, email/lifecycle, web, and virtual events. This role is involved throughout the campaign planning process from tactical ideation through execution, manages budgets and agency execution as applicable, and ensures programs are aligned to pipeline and revenue goals. The individual provides senior-level leadership in measurement (tracking, attribution, and reporting), audience strategy, and experimentation to drive continuous performance improvement and scalable best practices. Responsibilities: - Own and lead comprehensive digital marketing strategy across paid media, email/lifecycle, web, and virtual events, ensuring all efforts are integrated, measurable, and aligned to pipeline/revenue goals - Lead email and lifecycle marketing strategy in Marketo, HubSpot, or a comparable platform, including segmentation, personalization, nurture streams, lead scoring, routing, and deliverability best practices - Partner with web/UX to manage landing pages and website content that supports campaigns, improves conversion rate,...