Product Manager - Marketing Automation Platforms

Job description

This role will drive the adoption of new technologies, oversee prompt engineering initiatives, conduct AI use case assessments, and serve as a product owner for AI-driven platforms. The ideal candidate will combine technical acumen with strong project management and stakeholder engagement skills to deliver innovative solutions that enhance business outcomes. Key responsibilities - Solution Integration: Lead end-to-end integration of AI and conventional solutions into existing business processes, collaborating with cross-functional teams to ensure seamless deployment and adoption. - Experimentation and Testing: Proactively experiment, test, and learn with AI technologies to develop and validate potential solutions. Foster a culture of innovation and continuous improvement by piloting new approaches and analyzing outcomes. - AI Use Case Assessments: Identify, evaluate, and prioritize potential AI use cases across the organization. Conduct feasibility studies, cost-benefit analyses, and risk assessments to determine suitability and impact. Develop business cases and recommendations for AI adoption. - Prompt Engineering: Design, test, and optimize prompts for AI models to maximize perf...