B2B Website Optimization Specialist

Job description

Ibotta is seeking a B2B Website Optimization Specialist to join our innovative team and contribute to our mission to Make Every Purchase Rewarding. This role is pivotal in transforming the Ibotta website into a high-converting engine that drives growth through Account-Based Marketing (ABM) and self-serve sign-up flows. The ideal candidate will have a deep understanding of B2B marketing strategies and a proven track record of building, testing, and optimizing high-impact web experiences that generate and nurture high-quality leads. This position is located in Denver, Colorado as a hybrid position requiring 3 days in office (Tuesday, Wednesday, and Thursday). Candidates must live in the United States. What you will be doing: Build and optimize campaign-specific landing pages and self-serve sign-up flows to support multi-channel marketing campaigns. Design and execute continuous A/B tests on website copy, layouts, and CTAs to increase overall conversion rates and move prospects through the funnel. Manage conversational marketing tools (e.g., Drift or Intercom) and chat routing logic to capture and qualify high-intent website visitors in real-time. Maintain the technical SEO health and...