Growth Marketing Manager

Job description

Yabie is growing on two fronts: directly with SMB merchants in Sweden, and through partners across the globe. We have messaging, content, and campaigns. What we're building now is the engine connecting all of it — the automation, analytics, and attribution layer that turns marketing activity into measurable pipeline. We've already validated that automated nurturing moves the needle. This role exists to scale that into a full system, build the analytics infrastructure to prove marketing's commercial impact, and own the organic growth strategy that makes Yabie findable — in search engines and in AI-generated answers. The Core of the Job: Own the marketing tech stack. HubSpot, WordPress, GA4, and our SEO tooling are yours — configured, integrated, and producing clean data. You build the dashboards that capture the full funnel from both a campaign and business perspective. When the question is which subject line converts better, you set up the test. Scale what's proven. We've validated that automated lead nurturing improves pipeline. That proof of concept needs to become a machine: multiple sequences, lead scoring, vertical segmentation, multi-touch journeys. You build the system, the...