E-Com Trade & Shopper Marketing Manager

Job description

Job Title E-Com Trade & Shopper Marketing Manager Job Description: E-Commerce Trade & Shopper Marketing Manager creates successful sell out activities, through the development and implementation of trade marketing tools, in order to maintain and increase the sales in the channels and become the preferred partner for growth. Trade marketing role deals with marketing aspects, logistics, pricing, e-communication, loyalty and incentive programs and planning. Trade marketing is based on monitoring the sales/distribution results on chosen points in the sales chain and takes action to grab new opportunities and optimize the business. Responsibilities: Create, develop and lead E-Commerce strategy for Pureplayers Responsible for E-Commerce strategy implementation in key on-line customers together with KAM team Building expertise of a channel specialist basing the knowledge on shopper insights, market data and best practices, stock & sell-out data from retailers and identifying biggest growth opportunities for the channel. Leading the creation of trade activation plan (LSAP) (channel strategy) for key categories in a channel under responsibility taking into account channel specifics and tail...