Senior Brand Manager - HCP

Job description

JOB DESCRIPTION: Are you a strategic, insight‑driven marketer ready to shape the future of leading healthcare brands? We are looking for a Senior Brand Manager to own and drive brand strategy, deliver impactful HCP engagement, and lead high-quality campaign execution across the UK & Ireland in Abbott Diabetes Care. In this role, you will take full responsibility for translating global strategy into powerful local marketing plans, ensuring strong brand performance and measurable commercial impact. You’ll collaborate closely with cross‑functional partners, lead priority projects, and champion best‑in-class promotional excellence. Key Responsibilities: Brand Strategy & Planning: Lead development of annual brand plans aligned with global strategy and tailored to UK & Ireland market needs. Build compelling brand messaging, value propositions, and differentiated positioning based on segmented customer insights. Conduct market analysis to identify opportunities and define strategic priorities that maximise brand potential. Campaign Development & Execution: Plan, develop, and execute multichannel HCP marketing campaigns using the full marketing mix. Oversee creation of high-quality assets...