JobMesh

Head of Consumer Insights

Pernod Ricard · Paris, Île-De-France, FR

Want to join a fast‑moving company, work among convivial teams, and take part in the global growth strategy of one of the most prestigious and comprehensive...

Job description

Want to join a fast‑moving company, work among convivial teams, and take part in the global growth strategy of one of the most prestigious and comprehensive portfolios in the wine & spirits industry? We are looking for a Head of Consumer Insights! The Head of Consumer Insights drives the CI function at Group level focusing on consumer understanding (vs. brands focused and portfolio strategy focused), operating as custodian of frameworks and methodologies for all consumer-related insights generation. Ensure generation and delivery of actionable and purposeful insights relating to consumer understanding, especially in the fields of Equity Measurement, Trends, Foresight, Social Listening, overall Conviviality evolution. Location: Paris – The Island site: Your key missions are: Set and own state‑of‑the‑art insight frameworks, protocols, and methodologies that are data‑driven, cost‑efficient, and business‑relevant Drive strong adoption of insight tools and platforms through training, guidance, and usage monitoring Lead core consumer insight disciplines, including Demand Understanding, Foresight, and Equity Monitoring Shape and frame insights for global brands and local markets, ensuring...