Director, Lifecycle Marketing & Martech

Job description

Your Future is our Future At Lumeris, we believe that our greatest achievements are made possible by the talent and commitment of our team members. That's why we are actively seeking talented and collaborative individuals who are passionate about making a difference in the healthcare industry. Join us today as we strive to create a system of care that every doctor wants for their own family and become part of a community that values its people and empowers you to make an impact. Position: Director, Lifecycle Marketing & Martech Position Summary: The Director of Lifecycle Marketing & Martech is responsible for how Essence Healthcare engages members, brokers, and providers across the full lifecycle. This role owns lifecycle strategy, customer journey orchestration, audience strategy, performance measurement, and the marketing technology that powers it—ensuring communications are personalized, compliant, and drive measurable growth in the Individual Medicare Advantage market. This role is a key driver of revenue, retention, and long-term customer value. This leader will define and operationalize the organization’s lifecycle marketing capabilities, establishing scalable frameworks for...