Marketing Analytics Manager
Chamberlain Group · Oak Brook, Illinois, US
Chamberlain Group (CG) is a global leader in intelligent access and Blackstone portfolio company. Powered by our myQ technology, we make access simple and se...
Job description
Chamberlain Group (CG) is a global leader in intelligent access and Blackstone portfolio company. Powered by our myQ technology, we make access simple and secure for millions of homeowners, businesses, and communities worldwide. Our flagship brands, LiftMaster® and Chamberlain® , are found in 51+ million homes, and 14 million+ people rely on the myQ® app daily. Essential Duties and Responsibilities: Develop and maintain a unified measurement framework spanning the full consumer journey, including awareness, consideration, acquisition, engagement, and retention Define KPIs, metric hierarchies, and standardized reporting structures across all marketing channels and business units to ensure consistent performance evaluation Lead the implementation of multi-touch attribution models, incrementality testing, and media mix modeling to accurately quantify channel impact Partner with IT and Data teams to ensure tagging, tracking, and data infrastructure remain accurate, scalable, and privacy compliant, including server-side tagging, data clean rooms, and modeled conversions Build and maintain always on performance dashboards in Tableau, Power BI, or Looker to give marketers and leadership r...