Director of Marketing

Job description

Position Department: Brand Department Overview: The Director of Marketing provides strategic leadership and operational expertise for all advertising and institutional marketing initiatives within the university. This role manages day-to-day relationship oversight of external vendors and provides direct services with Admissions and Academics. A critical function of this role is the establishment and maintenance of the university’s project management systems and data dashboards, ensuring maximum team velocity and accountability. The Director of Marketing acts as the primary brand gatekeeper, auditing and refining campus-wide communications to ensure a high-quality, professional brand voice. By overseeing the production-heavy arms of the department, including graphic design, web development, and project management. Must be on call during weekend and evening hours for events and in the event of a crisis. Responsibilities: - Works with key stakeholders to develop and execute advertising and marketing strategies that most effectively utilize funds for maximum impact; provides day-to-day client support for active university advertisers (Admissions/Academics). - Strategic Voice & Quality...