Marketing Senior Specialist

Job description

POSITION SUMMARY: The Marketing Senior Specialist is a core member of the Marketing and Communications team at Boston Medical Center Health System (BMCHS). The ideal candidate has demonstrable experience developing and managing provider and patient-focused campaigns leveraging relevant channels and tactics (i.e. Doximity, paid media, digital marketing). The Marketing Senior Specialist will be crucial to our BMCHS hospital marketing efforts by developing and managing the execution of referral pipeline strategies and driving patient volume goals. Reporting to the Director of Marketing, the Marketing Senior Specialist will work closely with the Director to create and execute strategic data-driven marketing plans designed to achieve key business objectives and impact the hospital bottom line revenue to meet targeted goals, with an emphasis on provider referrals and patient volume. Be Part of a Team Making a Difference This is a unique opportunity to join a growing and dynamic Marketing and Communications team that is building our reputation and making a difference in the lives of our patients and community members. We are looking for visionary team players who want to be part of our mi...