Internship Strategic Marketing Research on Partner Loyalty & Brand Preference

Job description

About the internship The technical installation market is changing rapidly. Partner loyalty is decreasing everywhere and competition between technology brands is increasing. For Priva, installation partners play a crucial role in delivering our solutions to the market. During this research internship, you will investigate an important strategic question: How can Priva remain the preferred brand for installation partners in a market where brand loyalty is declining and competition is increasing? Your research will help shape future partner strategies and marketing initiatives aimed at strengthening long-term relationships with installation partners. Your assignment: In this internship, you will conduct research and develop and test strategic recommendations that help Priva strengthen its position among installation partners. Your work may include: Analyzing trends in the installation and building automation market Investigating factors influencing partner loyalty and brand preference Interviewing installation partners to understand their expectations, needs, and challenges Benchmarking how competing brands position themselves toward installers Identifying opportunities to strengthen...