Head of Marketing North America (Brand Leadership, Insights & Activation)

Job description

Last date to apply: We are continuously accepting applications We are seeking a visionary marketing leader to head our North America team, champion brand building, and drive the regional brand strategy for our master brands, Orbit and Gardena. This role is pivotal in shaping brand identity, activating impactful campaigns, and ensuring all marketing activities are insight-driven and data-supported. You will become a change agent, supported by executive leadership, and play a key role in elevating our brands across all channels and touchpoints. Key Responsibilities: Brand Strategy & Leadership: Become a change agent with support from executive leadership, championing the building and strengthening of all company brands. Own and develop the brand architecture, positioning, and identity for all brands, ensuring adherence to brand guidelines and governance. Represent brand marketing in leadership meetings and on leadership councils, providing recommendations and strategic direction that elevate our brands. Grow and build the two retail master brands in North America: Orbit and Gardena. Participate in the central Brand Marketing leadership team and travel to Germany for annual planning a...