Social Media Manager

Job description

Role Overview We’re looking for a hands-on Social Media Manager to own both organic and paid social execution across key platforms. This role is ideal for someone who can move quickly, create thematic campaigns, test and optimize paid ads, and consistently show up with daily content that drives engagement and growth. You will be responsible for weekday daily posting, campaign amplification, and ongoing optimization based on performance insights. Scope and Duration: Time Commitment: ~20 hours/week Engagement Type: Contractor / Freelancer (Potential to convert to Full-Time) Start: ASAP Key Responsibilities: - Plan, create, and execute thematic social media campaigns aligned to business goals - Use Zencare’s blog content along with video and written content submitted by therapists to create/inform Instagram posts. - Ideate content that speaks to hot topics, aligns with younger audiences, and follows trends/current memes. - Manage organic social posting (daily, weekdays) across channels such as LinkedIn, Instagram (including link in bio coordination), and Facebook - Create and test paid social ads (copy + creative direction), including A/B testing - Collaborate on messaging, hooks, for...