Small Business Campaign Manager, Vice President

Job description

Sitting within the Client Marketing organization, the Retail Deposits Acquisition Growth Lead will primarily be responsible for developing and executing acquisition campaigns in support of Personal Banking and Wealth new-to-bank customer growth. The person in this role will manage multiple high-priority campaigns in a fast-paced environment, demonstrating superior organizational skills, attention to detail, and adaptability. The VP will manage and execute compelling new creative experiences and messaging and implement a Test and Learn agenda. They will have strong performance marketing discipline and rigor in meeting and exceeding goals and KPIs driven by these marketing tactics. Prior experience in Retail Banking or Financial Services industry is preferred, as well as the ability to foster an environment of operational excellence and continuous improvement. Responsibilities: Partners with internal teams to ensure marketing campaigns are designed and executed flawlessly to meet business goals. Engaged in implementing test strategies, developing campaign schedules, business as usual (BAU) auditing, and applying critical thinking to identify and mitigate potential issues. Assesses fo...