Executive Director, Strategic Communications, Marketing and Brand

Job description

About the Work Unit: The School of Nursing Communications and Marketing unit is responsible for shaping and sharing VUSN's story - leading both the strategy and execution of the school's brand, communications and marketing efforts. The highly creative group provides content development, graphic design, photography, digital asset management, advertising design, video, and special project development. The department collaborates closely with colleagues across VUSN and Vanderbilt University, including Alumni Relations, Student Affairs, and Development, to ensure alignment and increase impact. Key Functions and Expected Performance: Strategic Brand Leadership and Public Relations - Leads the development of VUSN's overall brand and messaging approach, refining how the school presents itself to internal and external audiences. - Leads and executes the development of a comprehensive communications strategy that aligns with VUSN and university priorities. - Shapes and maintains VUSN's brand identity including how the school articulates its mission, strengths, and impact. - Develops and oversees institutional narratives, taglines, and strategic messaging platforms for executive communicatio...