Senior Field Marketing Manager (12-Month Fixed Term Contract)

Job description

Position Overview The Senior Field Marketing Manager (12-month Fixed Term Contract) is responsible for planning and executing integrated field marketing programs that drive pipeline and bookings for the UK & Ireland region (with a focus on Strategic and Enterprise segments). They act as a target account strategist and key partner to Sales, translating GTM priorities into regional campaigns, ABX motions, and events that generate demand, accelerate active opportunities, and support customer expansion. This role requires a mix of strategic planning , hands on execution , and data driven optimization , working closely with Sales, SDR/BDR, Demand Generation, Content, and Product/Solutions Marketing. Key Responsibilities: - Pipeline generation & acceleration - Own regional pipeline and opportunity targets for defined segments (e.g., UKI Strategic/Enterprise) in partnership with Sales leadership. - Design and execute integrated campaigns (email, events, webinars, direct mail, paid channels via central teams) mapped to the full buyer journey – from awareness to closedwon. - Run ABX programs for top TAL accounts, aligning outreach, content, and events to buying committees and intent signals...