Manager, BAU Campaign and Targeting Production

Job description

Be part of an amazing story. Macy’s is more than just a store. We’re a story. One that’s captured the hearts and minds of America for more than 160 years. A story about innovations and traditions…about inspiring stores and irresistible products…about the excitement of the Macy’s 4th of July Fireworks, and the wonder of the Thanksgiving Day Parade. We’ve been part of memorable moments and milestones for countless customers and colleagues. Those stories are part of what makes this such a special place to work. The CRM Team is responsible for driving growth and optimizing customer lifetime value through Macy’s owned media. The team owns the customer contact strategy, lifecycle, and end-to-end campaign execution across all retention channels — Email, Mobile, and Direct Mail. This role offers a unique opportunity to shape how Macy’s engages millions of customers through precision, personalization, and operational excellence. Job Overview: The Manager, CRM Operations oversees end-to-end execution and delivery for Email, Push Notifications, SMS, and In-App/Inbox communications — including promotional, editorial, loyalty, and personalized messaging. This role manages the production workflo...