Sr Product Marketing Manager (Critical Care)

Job description

PURPOSE AND SCOPE: Reporting to the Director of Product Marketing, the Sr. Product Marketing Manager serves as the Marketing and commercial strategic planning leader for the Critical Care business in the U.S. market. The Sr. Product Marketing Manager is responsible for developing and executing marketing strategies that drive the successful adoption and growth of U.S. Critical Care products across the portfolio of acute and chronic therapies. The scope of this role spans from strategic planning to execution, including cross-functional product launch planning, competitive landscape assessment, definition of customer preferences/barriers/drivers, development of actionable segmentation/targeting/positioning strategies, value proposition development, pricing strategy, phase-in/phase-out planning, and short- and long-term forecasting. PRINCIPAL DUTIES AND RESPONSIBILITIES: Develop and execute downstream product marketing strategy for Critical Care business to meet and exceed business objectives. Lead cross-functional teams to plan and execute launches of new products, therapies and/or clinical indications. Develop and maintain expertise in product functionality and competitive differenti...