Industry Assistant/Associate Professor of Digital Marketing and Media

Job description

Position Summary: The Katz School of Science and Health—the largest graduate school at Yeshiva University with1300 master’s and doctoral students—is seeking an Industry Professor of Digital Marketing and Media to join the newly forming Graduate Technology Management and Entrepreneurship Department, which enrolls 350 graduate students annually. The MS in Digital Marketing and Media is an industry-driven, project-based degree with a distinct focus on the power of digital media and social drivers of behaviors. This unique master’s degree arms students with essential media, design, communication, behavioral, analytical, technical and research skills. They learn evidence-driven strategies for identifying and segmenting markets, reaching and engaging potential consumers, and converting them into loyal customers. Furthermore, they master in-demand strategies for social media, SEM, SEO, mobile, email, content and video including emerging trends in AI making this space more efficient and disruptive. SCHOOL HIGHLIGHTS: US News and World Report Top 100 University 92% graduation rates, 100% licensure pass rates, 95% post-graduation employment in high-paying careers. Faculty, students and alumn...