Analyst, Performance Marketing - Programmatic

Job description

About the Team You’ll join Williams-Sonoma, Inc.’s in-house digital media team, responsible for planning, launching, and optimizing campaigns across all 10 WSI brands. The Programmatic team manages campaigns across Display, Native, Online Video, YouTube, CTV, and emerging digital channels. You’ll help fuel customer growth and sales through data-driven media strategies across a dynamic multi-brand portfolio. About the Role: As an Analyst, Performance Marketing – Programmatic, you’ll support and optimize digital advertising campaigns across multiple WSI brands. You’ll gain hands-on experience working within DSPs and related platforms while helping scale retargeting, CRM, and prospecting campaigns across multiple ad formats and channels. This is an opportunity to build expertise in digital media, campaign strategy, analytics, and ad technology within a fast-paced in-house environment. You’ll work closely with a Senior Analyst to help develop tactical strategy for each brand while partnering with cross-functional teams to test and execute campaigns that drive revenue and improve return on ad spend. Candidates should have experience working in programmatic advertising and familiarity wi...