Social Media Manager - Marketing - FT - Days - MHS

Job description

Location: Fort Lauderdale, Florida At Memorial, we are dedicated to improving the health, well-being and, most of all, quality of life for the people entrusted to our care. An unwavering commitment to our service vision is what makes the difference. It is the foundation of The Memorial Experience. Summary: Design and implement social media programming through written and visual content to advance the Memorial Healthcare System brand, raise awareness of MHS services (or service lines), leverage relationships with media, influencers and stakeholders and foster community participation and engagement. Responsibilities: Analyze data, including overall reach, impressions, click through rates, engagement rates, among other KPIs, and draw actionable insights and recommendations to optimize results.Serve as an extension to the public relations operations, helping to connect the team directly with journalists and reporters, resulting in broad coverage for MHS beyond its existing reach, while also advising on opportunities to strengthen and maintain brand engagement and relationships across the social media platforms.Oversee implementation of corporate social media policy; respond to grievanc...