Business Analytics Manager (Lifecycle Marketing)

Job description

At WHOOP, we're on a mission to unlock human performance. As we scale, how and when we communicate with our members is critical to driving engagement, retention, and long-term value. We are hiring a Business Analytics Manager (Lifecycle Marketing) to partner closely with Lifecycle Marketing (LCM) as a strategic thought partner in maximizing the impact of our member communications. This role operates at the intersection of Lifecycle Marketing, Growth, Product, and Data Science. It is ideal for a highly analytical and strategically minded operator who understands customer behavior at a deep level and can translate complex data into clear, actionable direction. This person will play a critical role in shaping how WHOOP communicates with its members - balancing engagement, monetization, and product adoption to maximize lifetime value. RESPONSIBILITIES: Partner with Lifecycle Marketing leadership to define who we communicate with, what we say, and when we say it across the member lifecycle to drive retention, engagement, and monetization. Build frameworks that connect lifecycle marketing efforts to measurable business outcomes and inform strategic decision-making. Evolve and scale exist...