Integrated Campaign Strategist

Job description

Hybrid - San Diego, CA: *Hybrid Requirements: Employees within 40 miles of a physical office location must be present in office 2 days a week. Office Location: San Diego, CA: 85SIXTY is a performance-driven agency focused on helping brands grow through integrated marketing and technology solutions. We have an acute focus on big-picture thinking and driving our clients’ business growth by developing integrated strategy that transitions into sharp coordinated tactical execution. We are looking for an Integrated Campaign Strategist to lead cross-channel ideation, strategy, media planning, analytics, and optimized activations. Role Overview: As an Integrated Campaign Strategist, you'll thread planning and delivering measurable outcomes across our teams of paid media, creative, social, and analytics specialists. You are able to connect paid media efforts to owned, shared and earned media. This position also acts as a strategic extension to our Account Managers by directly fielding and discussing technical media questions from our clients related to channel recommendations, targeting, KPIs, results, and optimizations. We expect this person to be progressive in their understanding of cons...