Social Listening Analyst

Job description

One of the best-known names in cruising, Princess is the world’s leading international premium cruise line and tour company, carrying millions of guests each year to hundreds of destinations around the globe. We give our guests the Medallion Class experience others simply can’t. The Love Boat promises something for everyone. We are looking to hire a Social Listening Analyst. The Social Listening Analyst serves as a subject ‑ matter expert for Princess Cruises’ social listening and digital sentiment intelligence program. This role is responsible for defining, governing, and continuously optimizing how guest conversation, sentiment, and emerging risks are identified, evaluated, and interpreted across social and digital platforms. The Social Listening Analyst exercises independent judgment to determine the materiality, relevance, and business significance of guest sentiment trends, potential reputational risks, and emerging issues, and provides strategic recommendations and advisory guidance to Social Care, Social Media, PR/Communications, Guest Services, and Brand leadership. This role operates with a high degree of autonomy and is accountable for establishing listening standards, es...