Principal Data Scientist

Job description

About the team Marketing Analytics & Data Science (MADS) supports Zillow’s advertising business by connecting advertising technology, marketing science, and marketplace insights. This team helps power Zillow’s Elevate on-site advertising platform through measurement, experimentation, and analytics, partnering closely with Product, Ad Tech, Sales, and Data Engineering to drive advertiser value, product improvements, and revenue growth. About the role: Zillow is seeking a Principal Data Scientist to lead measurement strategy for Elevate, our on-site advertising business. This is a high-impact individual contributor role for someone who combines deep technical expertise with strong business judgment and cross-functional influence. You will shape how Zillow measures advertiser value, scales experimentation, and turns complex data into decisions that inform product & sales strategy, revenue growth, and advertiser trust. You Will Get To: Define and evolve the measurement strategy for Zillow’s Elevate on-site advertising platform, including ad placements, pricing models, inventory optimization, and advertiser value. Lead incrementality, lift testing, and experimentation frameworks that su...