Director, Growth Marketing

Job description

Omada Health is on a mission to inspire and engage people in lifelong health, one step at a time. Job Overview: The Omada Marketing team is focused on creating awareness, enrolling and engaging people for lasting, healthy change. We are seeking an experienced marketing leader to help us drive enrollment growth and sustained engagement in the Omada Program, ensuring brand and message consistency across all consumer facing channels. Reporting to the Sr. Director, B2C, you will be the strategic leader responsible for maximizing enrollment rates and creating a consistent, cohesive experience across the entire member journey—from generating awareness, to driving conversion, and ongoing engagement in the Omada Program. Your Impact: - Lead and manage team responsible for Omada’s consumer marketing strategy across email, direct mail, SMS/phone-based outreach, web, social & paid channels to increase consumer awareness of the benefit, drive conversion into the program, and increase engagement of enrolled members. - Develop and execute a comprehensive consumer paid advertising strategy. Partner with Analytics on building out monitoring and tracking mechanisms for continuous campaign refinemen...