Digital Marketing Manager

Job description

Job Description Position Summary: The Digital Marketing Manager owns the execution and optimization of key digital marketing channels, including company website and social media to support brand awareness, engagement, and digital visibility. This role manages website content updates, applies SEO best practices, and ensures digital channels effectively support corporate marketing initiatives. The position develops and maintains reporting frameworks that measure performance across digital platforms and translates analytics into actionable insights to improve marketing outcomes. Working cross-functionally with marketing, communications, and other business stakeholders, the Digital Marketing Manager continuously optimizes digital content and campaigns to strengthen audience engagement and overall digital performance. Primary Accountabilities: Technical (40%) Create and optimize website copy for marketing pages, blogs, and newsroom content, aligning content development with SEO strategy, keyword research, and search performance insights to improve organic visibility, engagement, and site traffic. Apply SEO best practices including keyword optimization, metadata management, and content t...