Senior Marketing Specialist

Job description

Job Title Senior Marketing Specialist Job Description Summary Job Description: Duties & Responsibilities - Marketing: - Development and implementation of annual marketing plan for the shopping centre with the ultimate goal of increasing sales volume, traffic to the centre and market share; - Responsible for preparation and direction of annual marketing budget; - Ensure the annual marketing plan and budget utilizes current research and analysis in order to set objectives, formulate strategies and create detailed marketing tactics for the Centre - Creation of special events, promotions and marketing programs to enhance the profile of the shopping centre and meet the needs of the local community and the centre’s retailers; - Responsible for all aspects of the advertising & media programs including developing a media plan and rationale; - Direct the creative development and execution of the centres branding programs; - Development & implementation of all promotional activities, merchandising events and special events; - Development of strong local marketing initiatives for the centre to address the specific and unique needs of the community, including sponsorships and partnerships; - R...