Senior Experiential Marketing Manager

Job description

- Senior Experiential Marketing Manager 慕尼黑 社招 全职 职位 ID：A42204 职位描述1. Lead experiential marketing initiatives for the brand’s market entry in Germany, with a first strong focus on the IAA 2027. - 2. Manage strategic brand partnerships to amplify brand awareness, credibility, and reach during market entry and launch phase. - 3. Conceptualize, plan, and deliver high-impact brand and product experiences across exhibitions, events, pop-ups, and live formats. - 4. Own the end-to-end planning and execution of exhibitions, including concept development, partnerships, agency management, timelines, and budgets. - 5. Translate global brand, product, and partnership strategies into immersive, locally relevant experiential concepts. - 6.Integrate EV technology, software features, and innovation storytelling into experiential and partnership activations. - 7. Measure experiential and partnership KPIs to optimize future activations and collaboration. - 职位要求1. Bachelor’s or Master’s degree in Marketing, Communications, Event Management, Business Administration, or a related field. - 2. 5+ years of experience in experiential marketing, brand activations, events, or partnerships, ideally within the...