JobMesh

Biddable Media Sr Analyst

PepsiCo · Plano, Texas, US

Overview The ONE PEP Media Hub Team is looking for a passionate Biddable Media analyst who has extensive experience with hands-on-keys media activation exper...

Job description

Overview The ONE PEP Media Hub Team is looking for a passionate Biddable Media analyst who has extensive experience with hands-on-keys media activation experience (all social and programmatic buying platforms) who will provide media guidance and activation support. Responsibilities: - Craft and implement data driven paid media plans that deliver full-funnel KPIs - Serve as a consult for brand leads on media execution details, developing and owning processes to bring our campaigns to life in media and working closely with Marketing Sciences to measure and optimize media impact - Liaise directly across a breadth of external (media agency, analytics / measurement partners, creative agencies, media partners) and internal (Trademark Teams, Finance, Consumer Insights, Comms, DX, Foodservice, Ecommerce, BIS) stakeholder groups - Develop and ensure adoption of standardized tools, processes and timelines - Experience communicating complex concepts to non-technical audiences - Experience working with cross functional teams and track record of success in effectively managing agency partners - The candidate must be immersed in digital culture, familiar with emerging trends and technologies - M...