Product Manager, IX Intraoperative Technology

Job description

Under minimal supervision, identifies and implements product strategies, marketing plans, promotional and advertising programs, as well as oversees all aspects of product management, including: market launch and surveillance, release to sales and forecasting for assigned product line to ensure that existing and new products meet Company goals and expectations. Essential Duties and Responsibilities: - Develops and implements product marketing campaigns for assigned product line, including: setting objectives and short- and long-term strategies, conducting market research and competition tracking, developing product mix and action plans, ROI analysis. - Analyzes market trends, company sales and buyer behavior and makes modifications to product strategies accordingly. - Develops and presents business cases as justification for new products, as required. - Manages all product marketing activities for assigned product line, such as: project management, market launch and surveillance. - Pursues product line extensions and/or trimming, labeling revisions, clinical studies and any other activities to build and sustain value of the product line and maximize earnings. - Continually seeks new...