Paid Social Specialist

Job description

We grow tour operator businesses. Through marketing software and expert services, TOMIS generates more direct bookings for your business, makes sense of your marketing and sales data, and streamlines your operations. Job Title: Paid Social Specialist: Department: Paid Advertising: Reports To: Senior Paid Social Team Manager Work Location: In-office, Hybrid, or Remote Role Overview: The Paid Social Specialist is a strategic and execution-focused role responsible for owning paid social campaigns across Facebook, Instagram, and emerging platforms for TOMIS clients. This role works cross-functionally with Marketing Managers, Google Ads Specialists, and leadership to deliver measurable results for clients in the tourism industry. This position blends creative and analytical expertise — from developing compelling ad creative to building audience strategies and analyzing performance data. The Paid Social Specialist is expected to operate independently in day-to-day campaign execution while contributing to broader marketing strategy and departmental growth. Role & Responsibilities: Paid Social Strategy & Campaign Management - Develop, implement, and continuously optimize paid social strate...