Product Marketing Manager

Job description

We're looking for a Product Marketing Manager to join HockeyStack. In this role, you'll be responsible for crafting compelling messaging, positioning, and campaigns that resonate with our target audiences and drive demand. Key Responsibilities: -Develop positioning, messaging, and content that highlights our unique value prop for accelerating software delivery cycles -Conduct voice-of-customer research to gather insights for product roadmap and positioning - Develop and execute comprehensive product marketing plans, from positioning and messaging to launch and ongoing campaigns. - Conduct in-depth market research and competitive analysis to identify key differentiators and unique selling propositions - Create high-impact marketing collateral, including product presentations, sales enablement materials, and thought leadership content - Plan and execute product launches, webinars, and other marketing initiatives to drive awareness and demand - Analyze campaign performance and provide insights to optimize marketing efforts continuously What We're Looking For: - 3+ years of experience in product marketing or a related field, preferably in a B2B SaaS environment - Proven ability to mark...