Product Marketing Senior Lead, AI & Core Product

Job description

At WHOOP, we are on a mission to unlock human performance and healthspan. WHOOP empowers members to perform at a higher level through a deeper understanding of their bodies and daily lives. WHOOP is hiring a Senior Lead, AI & Core Product Marketing to own positioning and drive go-to-market execution for WHOOP AI and the core software experience. This role will translate complex product innovation into clear, compelling member value and ensure launches are delivered with rigor, alignment, and measurable impact. As a senior individual contributor, you will partner closely with Product, Brand, Lifecycle, and Analytics teams to bring new features to market and accelerate adoption, engagement, and retention. Responsibilities: - Define positioning and messaging for WHOOP AI and core product features, translating technical capabilities into differentiated, member-centric value propositions - Drive end-to-end go-to-market execution for feature launches, including launch briefs, messaging documents, cross-functional timelines, and readiness alignment - Partner with Product leadership to bring voice-of-member and market perspective into roadmap discussions, ensuring features are built and la...