Senior Manager, DDM Development & Campaign Automation

Job description

JOB SUMMARY: The Senior Manager, DDM Development & Campaign Automation is a senior technical and people leader responsible for delivering personalized, omnichannel customer communications at scale through Adobe Journey Optimizer (AJO), Unica and Sales Force Marketing Cloud. This role leads a team of developers embedded within cross-functional production scrum teams and is accountable for building, testing, and deploying email, push, SMS, and related messaging channels. The Senior Manager owns technical standards, personalization frameworks, and scalable operating models while ensuring stability of high-volume, business-critical campaigns alongside ongoing platform transformation. MAJOR RESPONSIBILITIES: Adobe Journey Optimizer Platform & Channel Ownership - Own technical implementation standards for email, push, SMS, and emerging messaging channels within AJO. - Define and enforce best practices for responsive templates, accessibility, localization, and deliverability. - Serve as senior technical solution lead for complex journeys and advanced personalization use cases. - Lead resolution of complex issues related to rendering, data dependencies, and channel behavior. Leadership & T...