JobMesh

Director of Product Marketing

HITRUST · US

Description Product Marketing sits at the center of product, marketing, sales, and customers. This role owns positioning, messaging, go-to-market execution,...

Job description

Description Product Marketing sits at the center of product, marketing, sales, and customers. This role owns positioning, messaging, go-to-market execution, and revenue enablement for our assurance and third party risk management (TPRM) solutions. The ideal candidate combines strong product marketing fundamentals with the ability to craft compelling narratives, build scalable sales plays, and drive measurable impact on pipeline, win rates, and category leadership. Duties & Responsibilities: - Own product positioning and messaging for cyber assurance and TPRM solutions, translating solution capabilities into clear business value for enterprise buyers including CISOs, CIOs, CROs, and GRC leaders. - Develop and maintain messaging frameworks that clearly articulate differentiation versus legacy approaches, security questionnaires, and point tools. - Partner cross-functionally to shape go-to-market strategy and ensure offerings align with high-value use cases. - Lead product launches and GTM initiatives including messaging, content development, internal enablement, and coordinated cross-functional execution. - Create high-impact product marketing content including solution briefs, white...