Search & Content Strategy Lead

Job description

Job Description Location: Melbourne (Global HQ): Team: Marketing: Reporting to: Global Marketing Stream Lead The PaperCut Story: At PaperCut, we believe two things: great code can change the world, and a great flat white can change your morning. Now, let's be honest, "print management" doesn't usually make people leap out of their chairs. But here at PaperCut, we’ve turned the most boring part of IT into one of the most exciting and impactful jobs in tech. How? Simply put, our code saves trees! We’re a BCorp-certified company on a mission to make our customers' printing waste-free, easy, and secure. With a global footprint spanning 195 countries and 140 million end users, we are a true Australian success story moving forward into the cloud, SaaS, and beyond print. What You’ll Actually Do: Lead the Evolution: You aren’t just "doing SEO" for us; you are here to make the entire business search-capable. You’ll lead the transition from traditional SEO to AI-assisted discovery (AEO/GEO). Design the System: Instead of optimising pages in isolation, you’ll help us design a scalable search system, setting the standards and playbooks that ensure PaperCut remains discoverable and authoritativ...