Sr. Manager, Retailer Media Measurement
Kraft Heinz · US
Job Description We’re on a journey to transform our eCommerce Marketing organization using data, partnerships, agility, technology, and best-in-class talent...
Job description
Job Description We’re on a journey to transform our eCommerce Marketing organization using data, partnerships, agility, technology, and best-in-class talent to achieve our long-term growth ambitions. Retail Media is a core function to enable this transformation. As the digital landscape continues to evolve, we’re looking for data driven, entrepreneurial-minded, and consumer-obsessed media experts to help us on this journey. The Sr. Manager, Retail Media Measurement role serves as the central owner of streamlining & enhancing the Kraft Heinz approach to Retail Media Measurement through Technology, Data, Reporting, & Analytics. The position requires a candidate that is a strong influencer, strategic thinker, self-starter, and change maker. The individual is hungry to learn, redefine, and is comfortable with change, ambiguity, and rapid industry growth. Essential Functions & Responsibilities: - Commercial mix analytics (MMM); quarterly insight generation/advisory, modeling partner, data input management & scaling, management of additional supplemental deep dive analysis - Retail media measurement capabilities, analytics & incrementality; partnering with Retail Media Networks & Media A...