JobMesh

Product Marketing Manager - Gale (Remote)

Cengage Group · US

Summary: The Product Marketing Manager supports product strategy execution and go-to-market (GTM) readiness by translating market insights, customer needs, a...

Job description

Summary: The Product Marketing Manager supports product strategy execution and go-to-market (GTM) readiness by translating market insights, customer needs, and product inputs into clear, consistent messaging and enablement assets. This role partners closely with Product Management, GTM teams, and Sales to support market-informed product positioning, roadmap communication, and launch readiness across assigned products or initiatives. What you'll do here: - Support go-to-market (GTM) readiness and product launches by coordinating messaging, enablement assets, and timelines across Product, Marketing, and Sales teams. - Lead the analysis of market dynamics, customer needs, and competitive landscape to inform product positioning, roadmap communication, and GTM execution. - Execute ongoing, structured collection and synthesis of voice-of-customer and voice-of-field insights to support messaging, enablement materials, and launch readiness. - Shape and influence product roadmap development and prioritization by providing market, customer, and field-informed inputs in close partnership with Product Management - Develop and maintain foundational product messaging, including value proposition...